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S.A. Tourism Fly the flag campaign

Client Campaign:

S.A. Tourism - Fly the Flag Campaign: 100 days to FIFA 2010 World Cup


Looking to catch the eye of the whole country, S.A. Tourism has gone outdoor.

Using AD Lites and bus shelters, the large-scale campaign is encouraging all South Africans to fly the SA Flag on 2 March and sing the national anthem at 12pm in acknowledgement of the 100 days until kick off.
Primedia Outdoor Gantry Billboards

Gantry

Bigger is better!


Larger-than-life highway gantry billboards are fully customisable and extremely striking.

Exposure to high volumes of passing motorists ensures optimal brand recognition and maximum impact, with illumination offering 24-hour visibility.
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Primedia Outdoor Gantry Billboards

LED Billboards

Digital is the way to go!


The world is going digital – why shouldn’t your advertising?

Primedia Outdoor’s LED billboard network offers high-impact, high-resolution outdoor communication.

Highly flexible, real-time creative updates allow strategic, inexpensive information adaptation.
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Primedia Outdoor Gantry Billboards

PrimeLites

24-hour, tactical outdoor advertising


Eye-catching PrimeLite billboards offer LED temperature displays at the top of the structure, guaranteeing high impact exposure to upper LSM audiences.

PrimeLites offer the perfect platform for short-term, inexpensive advertising ‘bursts’ with bi-monthly face rotation.
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Primedia Outdoor


Primedia Outdoor, a division of the Primedia Group, is the foremost provider of outdoor media, marketing and sales in South Africa. With over 15 000 advertising panels across the country, and a range of mixed media types, Primedia Outdoor offers unparalleled advertising exposure to the entire LSM spectrum.

It is with an understanding of the challenges facing advertisers that Primedia Outdoor delivers to targeted audiences and offers an all-inclusive outdoor advertising service. Combining development, operations and sales, Primedia Outdoor ensures advertisers optimal exposure and value for money.

Why Outdoor Advertising?

When can I use outdoor advertising?

Outdoor advertising can be utilised during all communication stages of an advertising strategy.

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When to use Outdoor Advertising

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