Digital Airport Advertising

Digital Advertising Network - Plasma Screen Advertising

Plasma digital advertising signage benefits:

• Impact and dominance within the environment: innovative plasma technology offers, over and above clarity, animation that lends to additional noting
• Located in high-traffic and high dwell-time area
• Designed for 24/7 operation
• Digital signage offers fascinating product presentation in an optional showcase
• Tactical massaging and real-time updates
• A range of messages can be interchanged within the advertiser's slot
• Message can be adapted to a site or sites and be time based
  • Direct data feeds such as weather updates are downloaded directly to the site in a pre-defined manner, generating interest due to relevance of content to travellers
  • Digital advertising signage allows for quick and inexpensive creative change

103" plasma (1.3m x 2.3m) benefits:

• Life-like, life-size images create a sharp, realistic, eye-catching impression - effective digital advertising signage
• Can provide more information than display of the actual object
• Produces clear images even in normal and bright lighting conditions
• Excellent image quality delivers clear, detailed images even up close
• Superior motion-image resolution reproduces fast-action images with clarity

Digital advertising signage locations:

• International Departures:
  Situated in the public area, by restaurants and shops
  Target: Departing passengers and "meet-and-greeters"
  
  
• International Arrivals:
  Situated across the whole terminal, including luggage collection
  Target: All international arrivals
  
  
• Domestic Arrivals:
  Situated across the whole terminal, including luggage collection
  Target: All domestic arrivals
  
  
• Main entrance / exit (Cape Town International Airport)
  Target: Everybody that uses the airport
  
  

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