Digital Airport Advertising

Digital Advertising Network - Plasma Screen Advertising

The airport environment is an ideal platform for large-format, synchronised digital advertising signage, with high passenger dwell-time, especially in security check-in areas.

Primedia Outdoor very successfully launched a domestic arrivals, 103" plasma package in the beginning of 2009. The Airport Advertising Division has now been awarded rights to further market 103" plasmas at the domestic departures security check-in area at O.R. Tambo International Airport.

Plasma digital advertising signage benefits:

  • Impact and dominance within the environment: innovative plasma technology offers, over and above clarity, animation that lends to additional noting
  • Located in high-traffic and high dwell-time area
  • Designed for 24/7 operation
  • Digital signage offers fascinating product presentation in an optional showcase
  • Tactical massaging and real-time updates
  • A range of messages can be interchanged within the advertiser's slot
  • Message can be adapted to a site or sites and be time based
    • Direct data feeds such as weather updates are downloaded directly to the site in a pre-defined manner, generating interest due to relevance of content to travellers
    • Digital advertising signage allows for quick and inexpensive creative change

103" plasma (1.3m x 2.3m) benefits:

  • Life-like, life-size images create a sharp, realistic, eye-catching impression - effective digital advertising signage
  • Can provide more information than display of the actual object
  • Produces clear images even in normal and bright lighting conditions
  • Excellent image quality delivers clear, detailed images even up close
  • Superior motion-image resolution reproduces fast-action images with clarity

Digital advertising signage locations:

  • International Departures:
    Situated in the public area, by restaurants and shops
    Target: Departing passengers and "meet-and-greeters"

  • International Arrivals:
    Situated across the whole terminal, including luggage collection
    Target: All international arrivals

  • Domestic Arrivals:
    Situated across the whole terminal, including luggage collection
    Target: All domestic arrivals

  • Main entrance / exit (Cape Town International Airport)
    Target: Everybody that uses the airport



Primedia Outdoor Digital Airport Advertising


Primedia Outdoor provides two digital advertising opportunities: the plasma screen network and the Gemini double-sided pillar.


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Internal Airport Advertising: Plasma Screens on the digital network
Plasma Screen Network


Internal Airport Advertising: Plasma Screens on the digital network
Plasma Screen Network


Internal Airport Advertising: Gemini Double-Sided Pillar
Gemini

Gemini Double-Sided Pillar

The Gemini is an innovate digital advertising medium that offers a creative multimedia opportunity to attract maximum attention.

The Gemini Double-Sided Pillar consists of a two-segment column. The top display area (height: 6680mm) displays digital advertising video or stills and sound, with the bottom area (688m x 510m) displaying a static image in a LightBox. The Gemini is an unusual and striking airport advertising medium in its multimedia display, generating interest with viewers.

Sequential or "animated" stills as well as video may be played. Audio is available but due to ambient noise may be localised to the immediate environment.

Internal airport advertising forms a part of the Primedia Airport Advertising Division.