External Airport Advertising: Spectacular Billboards, Wall Advertising, Airport Soccer Balls, Pillar Wraps, Bus Advertising

Primedia Outdoor External Airport Media Types

Primedia Outdoor offers five external airport advertising media types at various international airports in South Africa:

Airport spectaculars (billboards)
Wall advertising
Illuminated soccer ball
Pillar wraps
Bus transport

Please note that all sites are subject to availability. For more about airport advertising, please contact the Primedia Outdoor Airport Advertising Portfolio Manager.

Airport Spectacular Billboards

External airport spectacular billboards are situated along the major routes into and out of the airport properties. These billboards are all internally illuminated, and are positioned to ensure maximum visibility from a constant stream of cars and pedestrians throughout the day.

Spectacular billboard advertising is available at the following airports:

O.R. Tambo International Airport (6m x 10m, 10m x 6m)
- Entrance road to the airport
Durban International Airport (3m x 6m)
- Facing all drop-off and exiting traffic
- Main exit road from the airport to the freeway
Cape Town International Airport
- At entrance to Cape Town International via northern suburbs
- Situated on the left hand side of the main exit from the multi-storey parkade
- Main exit road of the airport

Wall Advertising

Wall advertising sites offer size and external illumination, creating an immediately striking effect and increasing brand awareness. Wall advertising's existing structures also enable accessible and creative advertising opportunities.

Wall advertising is available at the following airports:

O.R. Tambo International Airport
- Roadway exiting from international and domestic departures and drop-off zone facing executive car park

Airport Soccer Ball

This innovative airport advertising structure creates a high-impact, unique outdoor advertising opportunity.

The soccer ball airport advertising structure is made up of 20 hexagonal panels; each panel side measuring 1250mm. The panels are internally illuminated, creating an eye-catching and dramatic effect at night.

The Soccer Ball is available at the following airports:

O.R. Tambo International Airport
- Located at main entrance / exit road of the airport

Airport Pillar Wraps

Pillar wraps are another innovative airport advertising initiative by Primedia Outdoor. The medium allows advertisers the opportunity to enfold advertising creative around all four sides of the pillars at the domestic terminals, making the advertising viewable from all angles.

Pillar wraps are available at the following airports:

Port Elizabeth Airport
- Six pillars outside the domestic terminal, targeting both departing and arriving passengers

Airport Bus Advertising

Primedia Outdoor owns the advertising rights to eight airport shuttle buses that transport passengers between terminals and the car parks. The buses run 24-hours a day and transport an average of 540 000 passengers per month.

This airport advertising medium offers a dual impact message by targeting the "external" passer-by and passenger waiting for and entering the bus, as well as the "internal" passenger who has a longer period in which to absorb a more comprehensive message.

In some airports, bus shelters are also available for branding, reinforcing the brand and creating greater impact.

Primedia Outdoor External Airport Advertising

Primedia Outdoor provides various external media types, one of which is the innovative illuminated Soccer Ball.

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Spectacular Billboard

Wall Advertising

Pillar Wraps

External Airport Advertising: Bus Branding

Bus Advertising