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Internal Airport Advertising: Panels, Boards, Scrollers, Lightboxes

Internal Airport Advertising

Internal airport boards, panels, scrollers and lightboxes are situated in strategic locations. The high traffic volumes and tremendous eye-catching appeal the sites offer an excellent opportunity to target a captive audience for extended periods of time, providing 24-hour brand exposure.

Please note that all sites are subject to availability. Internal airport advertising forms a part of the Primedia Airport Advertising Division.
Primedia Outdoor Internal Airport Advertising

Primedia Outdoor has a wide variety of internal boards, scrollers, panels and lightboxes situated across most South African airports.


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Internal Airport Advertising: Boards
Advertising Board


Internal Airport Advertising: Boards
Advertising Panel


Internal Airport Advertising: Boards
Advertising on Airbridge


Internal Airport Advertising: Lightbox
Lightbox


Internal Airport Advertising: Lightbox
Lightbox


Internal Airport Advertising: Lightbox
Lightbox


Internal Airport Advertising: Scroller
Scroller

Internal Airport Advertising Boards and Panels

Primedia Outdoor offers a variety of advertising boards of different dimensions across various areas within the airports.

Airport Advertising Boards:

  • Complementary exposure to passengers. Situated at eye level
  • Situated in high dwell-time areas
  • Offers dominance of the environment and high impact

Locations:

  • International Departures:
    Situated in public area (restaurants and shops)
    Target: departing passengers and "meet-and-greeters"

  • International Arrivals:
    Situated at luggage collection (internally illuminated)
    Target: all arriving passengers

  • Domestic Arrivals:
    Facing all arriving passengers exiting baggage claim
    Target: all arriving passengers

  • Air Bridges:
    Situated on wall facing all passengers stepping onto the air bridge to board the planes
    Target: all departing passengers

  • Escalators:
    Facing everybody that uses and approaches escalators to move from one floor to another.
    Target: passengers and "meet-and-greeters"

  • Central Terminal Building (Cape Town International Airport):
    Airport advertising by escalators leading to the main CTB arrivals hall
    Target: passengers and "meet-and-greeters"

Airport Lightboxes

Lightboxes are internally illuminated advertising boards that are situated across the airports. This airport advertising medium is available in various dimensions.

Lightbox advertising benefits:

  • High impact within the immediate environment
  • Extended period of exposure allows time for detailed message comprehension
  • Internal illumination draws more attention than other airport advertising

Locations:

  • International departures:
    Holding lounge, near duty free shops and boarding gates

  • Domestic Arrivals:
    Situated immediately outside the arrivals terminal
    Target: domestic arriving passengers and "meet-and-greeters"

  • International Arrivals:
    Situated outside terminal
    Target: all international arriving passengers and "meet-and-greeters"

Scrolling Units

Airport Advertising Scrolling Unit Benefits:

  • Complementary exposure to passengers. Situated at eye level
  • Situated in high dwell-time areas
  • Continuous movement attracts attention and ensures the impact of the message. 24-hour scrolling, 7 days per week
  • Airport advertising scrolling units offer dominance of the environment and high impact
  • Internal illumination draws more attention than other advertising in the immediate area

Locations:

  • International departures
    Holding area
  • Domestic arrivals