Internal Airport Advertising: Boards, Panels, Scrollers, Lightboxes

Internal Airport Advertising

Internal airport boards, panels, scrollers and lightboxes are situated in strategic locations. The high traffic volumes and tremendous eye-catching appeal the sites offer an excellent opportunity to target a captive audience for extended periods of time, providing 24-hour brand exposure.

Please note that all sites are subject to availability. Internal airport advertising forms a part of the Primedia Airport Advertising Division.

Internal Airport Advertising Boards and Panels

Primedia Outdoor offers a variety of advertising boards of different dimensions across various areas within the airports.

Airport Advertising Boards:

Complementary exposure to passengers. Situated at eye level
Situated in high dwell-time areas
Offers dominance of the environment and high impact

Locations:

International Departures:
Situated in public area (restaurants and shops)
Target: departing passengers and "meet-and-greeters"
International Arrivals:
Situated at luggage collection (internally illuminated)
Target: all arriving passengers
Domestic Arrivals:
Facing all arriving passengers exiting baggage claim
Target: all arriving passengers
Air Bridges:
Situated on wall facing all passengers stepping onto the air bridge to board the planes
Target: all departing passengers
Escalators:
Facing everybody that uses and approaches escalators to move from one floor to another.
Target: passengers and "meet-and-greeters"
Central Terminal Building (Cape Town International Airport):
Airport advertising by escalators leading to the main CTB arrivals hall
Target: passengers and "meet-and-greeters"

Airport Lightboxes

Lightboxes are internally illuminated advertising boards that are situated across the airports. This airport advertising medium is available in various dimensions.

Lightbox advertising benefits:

High impact within the immediate environment
Extended period of exposure allows time for detailed message comprehension
Internal illumination draws more attention than other airport advertising

Locations:

International departures:
Holding lounge, near duty free shops and boarding gates
Domestic Arrivals:
Situated immediately outside the arrivals terminal
Target: domestic arriving passengers and "meet-and-greeters"
International Arrivals:
Situated outside terminal
Target: all international arriving passengers and "meet-and-greeters"

Scrolling Units

Airport Advertising Scrolling Unit Benefits:

Complementary exposure to passengers. Situated at eye level
Situated in high dwell-time areas
Continuous movement attracts attention and ensures the impact of the message. 24-hour scrolling, 7 days per week
Airport advertising scrolling units offer dominance of the environment and high impact
Internal illumination draws more attention than other advertising in the immediate area