Campaign Outdoor

Campaign Outdoor - Middle to Lower LSM Billboard Advertising

Campaign Outdoor (Township Advertising) offers free-standing billboard advertising, as well as on-premise structural coverage in rural, peri-urban and urban metropolitan areas.

Strategically positioned to target the LSM 3-6/7 market within their convenient living environment, these township billboards offer advertisers the opportunity to reach the economically active audiences in various modes:

At high-density points of convergence / "hot spots" (shopping centres and taxi ranks)
Outdoor advertising at the point of purchase
Pedestrian street level
Commuter in transit
Motorist in travelling mode
Consumer edutainment medium

Primedia Outdoor has various Campaign Outdoor billboards in townships across all nine provinces in South Africa. For detailed locations please contact us.

To facilitate different brand strategy, Campaign Outdoor offers formats that focus either on impact or frequency and coverage.

Urban Impact

Urban Township
- Prime Position and
  Township Spectacular
- Township Primelite
Peri-Urban Impact
- Portrait - 6 x 4
- 96 Sheet

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Primedia Outdoor Campaign Outdoor

Campaign Outdoor offers billboards in various townships throughout South Africa, strategically positioned to target the LSM 3-6/7 market within their living environment.

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Prime Position

Township Portrait - externally illuminated

Township Portrait - illuminated at night

Township Primelite - internally illuminated

Portrait 6x4

96-Sheet Billboard

48 Sheet

Consumer Ad

Store Facia

Urban Township Impact Billboards

Urban Impact billboards are ideal for high impact brand advertising campaigns. The Urban Impact strategy focuses on higher impact at a lower frequency.

"Prime Position" and Township Spectacular Billboards

Size:
Portrait: 9m x 6m

"Prime Position" Township Billboards extend the "Freeway Spectacular" concept into primary areas of convergence in the "emerging market", in order to obtain dominant impact, combined with effective coverage.

Township Spectacular Billboards Advertiser Benefits:

Prime position, 9m x 6m billboard dominates the environment
"Prime Position" Township spectaculars are positioned at convergent areas and entrances/exists of major urban townships for high impact within economically active markets
Strategically positioned to effectively reach urban townships during their daily activities, offering consistent and unlimited exposure for the working class
Billboards effectively synergise with other mediums, from outdoor to broadcast, bringing advertisers branding and messaging "live"
Effective frequency and reach "build up"
Portrait billboards are proven to break through all the clutter
Both motorist and pedestrian exposure

Township Primelite Billboards and Township Portrait

Sizes:
Primelite: 3m x 6m (internally illuminated)
Township Portrait: 7.5m x 5m (externally illuminated)

Illumination of the Township Primelite and Township Portrait Billboard offers high impact exposure to the arterial routes into major townships.

Illuminated Township Billboards Advertiser Benefits:

Targeted at pedestrians in high-density points of convergence such as shopping centres and main routes of urban townships
Billboard advertising offers campaign synergy and integration to affluent urban areas
Illumination allows for 24 hour visibility

Portrait 6 x 4

Size: 6m x 4m

By capitalising on the advantages of the portrait format, 6m x 4m billboards deliver high impact, cost-effective coverage in primary peri-urban areas. Located at high-traffic convergence points, these flex-face structures break through all clutter prevalent in these areas.

Portrait 6 x 4 Billboard Advertiser Benefits:

Portrait "6mx4m" billboards dominate the environment, creating greater audience reach and impact
Positioning in densely populated, high traffic areas
Motorist, commuter and pedestrian exposure in key catchment areas allows for frequency dominance
Positioned within reach of other media formats allowing for cumulative exposure and increased awareness
Advertisers' brand stands out of the "clutter"
Creative flexibility - creative can be "walked" within a holding

96-Sheet Billboard

Sizes: 3m x 12m

96-sheet billboard advertising delivers high impact in urban and peri-urban areas, providing long-term brand presence and delivering high frequency.

96-Sheet Billboard Advertiser Benefits:

96-sheet instant impact offers "big brand dominance"
Primary position for extended audience reach and high frequency
Billboards are positioned on main roads and arterial routes to effectively attract reach on-the-move markets at "eye level"
Long campaign effectiveness creates effective street presence, cumulative reach and increased brand awareness
Large scale impact in urban, peri-urban and rural areas

Frequency and Coverage Dominance

Frequency and Coverage Dominance billboards are ideal for brand strategies that focus on repeated brand awareness and brand reinforcement. The strategy offers smaller advertising sites with greater frequency and coverage.

48 Sheet Billboard

Sizes: 3m x 6m

48-Sheet Billboards offer the versatility of high-impact and broad coverage in primary as well as secondary peri-urban and rural areas.

48 Sheet Billboard Advertiser Benefits:

Landscape "48" sheet billboards offer effective reach in transit and pedestrian audiences
Proportional position allows billboards to dominate frequency distribution
Roadside signage in densely populated positions allow for versatile application and increased street presence
Coverage dominance
- Advertisers and brand visibility
- High awareness
Geo-mapping feature - Primedia 48 Sheets are GIS verified
Township billboards offer wide geographic reach; primary and secondary areas
Ideal for long and short-term campaigns

Consumer Ad - Taxi Rank and Shopping Centre Coverage

Size: 1.5m x 3m

Consumer Ads are targeted at pedestrians in high density points of convergence or transit such as shopping centres and taxi ranks. Pedestrians in transit have ample time to comprehend the message in comparison to vehicles passing a roadside billboard, thus offering relatively high impact as well as high frequency, close to points of purchase.

Consumer Ad Advertiser Benefits:

Billboards are placed primarily for the consumer on the move
High impact targeted at consumer traffic near point of purchase, thus prompting purchase
Positioned for high pedestrian exposure at convergent areas such as shopping environments
Access to economically active and working class markets
Brand dominance within vicinity of points of purchase allows greater brand awareness and accumulative reach
Geo-mapping feature - Primedia CA are GIS verified
Billboards offer additional exposure to vehicle traffic
Long exposure periods at transit points
Good support medium to 48-sheets (same proportion)

Store Facia

Size: 1.8m x 6m

Store Facias are "mini billboards" located on major trading stores in peri-urban and rural areas, dominating the local environment with additional exposure to passing traffic, thus affirming to local consumers that the brand is available and on sale.

Store Facia Advertiser Benefits:

Store Facia billboard advertising offers a high frequency and reach media format
- Unlimited daily exposure for shoppers, pedestrians and motorists
- Exposed reach @ 100km radius
- National
High impact targeted at consumer traffic
Billboards are located at point of purchase to influence consumer behaviour and prompting purchase
Advertisers have clear visibility within the vicinity of points of purchase, creating brand dominance and awareness
Billboards offer advertisers accumulative reach and frequency distribution
Geo-mapping feature - Primedia Store Facia are GIS verified
Site selection can be linked to brand distribution profile
Generates brand awareness