Digital Billboards - The Future of Billboard Advertising
Primedia Outdoor has pioneered the first large-format, high-resolution Digital Outdoor Network in South Africa, consisting of a number of electronic billboards in Gauteng.
In addition to the many benefits provided by outdoor advertising, this network of electronic billboards allows advertisers to achieve high-impact, high-resolution outdoor communication on a digital platform.
LED Digital Billboard Network Features:
Billboard Sizes
4m x 8m / 3m x 6m
Pixel Density
9,646/m²
Viewing angle
Horizontal: 120°
Vertical: 60°
Colours
4,4 trillion
Visual Resolution
10mm
Physical Resolution
20mm
Processing (Colour)
14 bit
Ruggedness
IP65
LED Configuration
3R, 1G, 1B
Brightness (calibrated)
5,500 NT
Digital Billboard Network Advertiser Benefits:
Tactical messaging
A network of LED billboards allow for site- or time-based information to be adapted tactically, in a quick and inexpensive manner
The message is updated simultaneously across the digital billboard network, enabling timely brand reinforcement
Day-part message management
Messages can be changed across the electronic billboard network or by site, to pick up on local lingo and events
A range of brands or sub-brands can be interchanged within an advertiser's slot to allow message rotation and greater relevance
Real-time updates
The digital billboard network will be set-up to allow direct data feeds, enabling relevant content (e.g. financial indicators, news headlines, weather updates) to be downloaded directly to a site, in a pre-defined, branded template, thus increasing relevance and flexibility
Whilst standard copy changes will require a lead-time of 24 hours, more immediate copy changes will also be offered, providing greater relevance and flexibility
For more about Digital Billboards, please contact the LED Billboard Portfolio Manager.
Primedia Outdoor Digital Billboards High-resolution digital billboards offer high-impact outdoor communication.