Primedia Outdoor Press Office
Step Into A Legend(Tm) With Primedia Outdoor
Harley-Davidson® Footwear consumers can easily Step into a Legend(tm) since their attention has been creatively drawn to the brand, through a brilliantly executed creative strategy. Placed on Primedia Outdoor's strategically located bus shelter advertising solutions on main arterials in and around South Africa's major cities, the promotion is persuasive in creation and in location.
Attitude starts, literally, from the ground up with Harley-Davidson® Footwear for men, women and children. Made with style and performance in mind, the brand combines classic designs with distinctive Harley-Davidson® detail, in a collection of footwear sure to satisfy the 'inner rebel' in each of us.
"The carefully selected bouquet of Primedia Outdoor's real estate positions each promotion where it will be the most effective," says Mzi Deliwe, Sales and Marketing Executive of Primedia Outdoor.
"With constantly increasing traffic volumes and the slow, stop-start traffic on our main roads, there is massive opportunity for consumers to see and absorb Harley-Davidson® Footwear's message."
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