Indiza Media's Airport Plasmas Make A 360-Degree Impact
January 2010
Capitalising on Indiza Media's acclaimed, newly launched, 103-inch plasma technology advertising package, Primedia Outdoor's subsidiary and the airport media specialist has secured further rights to market additional plasma screens at the OR Tambo International Airport's security check-in at the domestic departure terminal.
Available from September 2009, the three sites are located in busy foot-traffic and high dwell time areas. Each site consists of four 103-inch plasmas delivering advertisements over 12 different screens spanning a full 360-degrees.
"Given passenger dwell time, especially in the security check-in area,
airport environments are ideal marketing platforms for large-format, digital and synchronized advertising," explains Mzi Deliwe, Sales and Marketing Executive of Primedia Outdoor and Managing Director of Indiza Media.
The tactical advantages include life-like, full-size images that are realistic and eye-catching. The technology delivers clear, detailed images even when consumers are close to the screens. Despite the brightest lighting, the images are crisp and detail the true texture of the product. Designed for 24/7 operation, Indiza Media's plasmas offer captivating audience attention, clear product presentation and serve as optional showcases.
Real-time updates enable marketers to develop tactical messaging that benefits clients with the ability to create many innovative messages. Individual messages can be presented on selected plasmas, one or all, and be time-based to enhance creative excellence. Excitingly, a range of messages can be interchanged within the advertisers' slot and direct data feeds can be downloaded to specific sites.
"Our 360-degree plasmas are synchronized to create dominance and research has shown they hugely improve noting. All departing passengers proceed through the security area - they cannot fail to observe and absorb messages from the screens they see as they approach the security check-in area, in the area and when locating their boarding gate," Deliwe concludes.
Copyright © 2010 Primedia Outdoor (Pty) Ltd | Terms, Conditions and Copyright | Contact
