Michael de Charmoy appointed COO of Primedia Outdoor

August 2010,

Steve Ratlou, Executive Chairman of Primedia Out of Home has announced that Michael de Charmoy, effective 1 July, has been appointed COO of Primedia Outdoor.

Michael is no stranger to the company having taken up the reigns of Chief Executive Officer at Primedia Face to Face in February 2009 when the business unit had lost its way. He re-structured the business, not only bringing back confidence to his team, but also ensuring that this year Primedia Face to Face is a healthy and profitable business.

"Michael instilled great confidence in his team at Primedia Face to Face," says Steve, "turning the business into a profitable operation in a short space of time making him the ideal candidate for the position."

"Not only does he have a broad understanding of the industry, he also has exceptional attention to detail and great people managerial skills."

"For this position we felt we needed someone who has displayed commitment to the company and it is my desire to see him succeed in this new position," he says.

Primedia as a group is a great believer in growing and empowering internal talent. "I am extremely grateful that Michael has been part of the group and continues to play a crucial role. The executive management team, the staff and I wish him all the best in his exciting new position."
Michael de Charmoy appointed COO of Primedia Outdoor