Peter Lindstrom joins
Primedia Outdoor
November 2010,
Peter Lindstrom, no stranger to the outdoor advertising genre, has been appointed Sales and Marketing Executive at Primedia Outdoor.
"It's good to be home," says Peter, who after a brief break from the outdoor industry returns to his passion.
"I know the business extensively and although outdoor poses its own challenges I'm excited about getting stuck in to Primedia Outdoor's extensive assets."
With a BCOMM Honours behind his name, Peter began his outdoor journey at the then Rent-a-Sign in 1996, which subsequently became Corpcom and then Clear Channel during Peter's tenure. His experience includes covering the aspects of sales, production, client services and running his own outdoor operation in Botswana before moving back to South Africa.
"Peter has the passion, the drive and enormous amounts of outdoor advertising knowledge needed in our competitive industry," says Michael de Charmoy, COO of Primedia Outdoor. "We welcome him into the fold and know that he will be making significant improvements to the business. We're excited to have him on board."
"The great thing about outdoor advertising is that the consumer pays no expense to view it unlike radio, TV or print and that for me is a big draw card to a medium that brings education, information and entertainment directly to the consumer," says Peter. "Advertisers who have experienced the power of outdoor invariably return due to the sheer impact and brand recognition it generates, if done correctly.
"I'm pleased to be part of the team and look forward to not only increasing sales but also highlighting the importance of outdoor advertising as a medium - there's nothing like it," he says.
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