Draft FCB Cape Town designs Savanna Rush Hour Ad

August 2011,

The Savanna Dry ads that have been flighting on the Primedia LED network for the past week are great examples of using site locations to support the creative and simultaneously underpin the "dry" humour of the brand.


"Why call it rush hour when no-one is moving?"


The ads were the work of Draft FCB Cape Town, the nominated beneficiary of Jacques van der Merwe our previous winner of the grand prize in the POD Quiz competition. Well done guys!




Savanna Rush Hour - Primedia LED network