Primedia Outdoor offers best outdoor package for Voltbet.com
September 2010,
When South Africa's premier online betting website was looking for prime outdoor sites to reinforce its brand, and target a dedicated market, it looked no further than Primedia Outdoor.
"Voltbet.com was looking for an outdoor campaign aligned to its advertising strategy and we were able to offer them the package, reach and efficacy they were looking for," says Michael de Charmoy, Primedia Outdoor's chief operating officer."
"This six month campaign in Gauteng sees the online betting company booking seven strategically placed billboards along with signage on six PrimeLites and 50 bus
shelters."
"Voltbet.com wanted to have its three by six metre signage on the PrimeLites rotate to different sites around Gauteng every two weeks, affording them extensive coverage in pre-determined key areas.
They liked the idea of being able to spread their message around on a static medium, reinforcing their message, and at the same time providing them the mobility and convenience of utilising a variety of our PrimeLite sites as they reinforce their brand within the market place," says Michael.
"Online betting for sports events is not against the law and this is the focus of Voltbet.com's campaign. The outdoor communication is targeted at men over 25 in the 8-10 LSM bracket with access to the Internet and who have an interest in betting on sporting events. Customers can bet online from home or even at a sporting event via their cell phone."
Outdoor advertising campaigns provided by Primedia Outdoor affords advertisers the opportunity of being able to switch their static advertising between PrimeLites so they can target specific areas at specific times, in order to maximise exposure to defined target markets.
Voltbet.com is a legal, truly South African initiative by Powerbet Gaming, licensed by the Western Cape Gambling and Racing Board, and partnered with Primedia Limited.
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