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Primedia Outdoor Press Office
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Woza Wheneva With Cell C And Primedia Outdoor
Cell C is providing consumers with an opportunity to win a share of R7-million in its innovative Woza Wheneva Winners campaign. Currently flighted on several strategically located Primedia Outdoor billboards, each hoarding creates extensive reach and frequency for the cellular brand.
The payoff, 'R7 million to be won! Woza Wheneva Winners. For winning. For youself. Cell C,' captured in striking red text on a white background, is ubiquitous on many of South Africa's grid-locked main arterials, capturing urban and peri-urban consumers' attention wending their way into and out of CBDs.
"This campaign is an outdoor follow-on of Cell C's Woza Wheneva campaign. As it is flighting on various Primedia Outdoor urban and peri-urban platforms, the target audience cannot miss engaging with at least one promotion each day. The crystal-clear creative reminds consumers of the brand whilst out of their homes, and that their share of R7 million is waiting for the luckier entrants. It creates strategic frequency and reach on Outdoor," explains Mzi Deliwe, Sales and Marketing Executive of Primedia Outdoor.
The overall Cell C campaign, running during July and August, is easy to understand and the Outdoor campaign compliments the Woza Wheneva radio competition urging consumers to make sure that they're on Cell C, and to engage by tuning to their favourite radio station and listening for Woza Wheneva.
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