Primedia Outdoor reminding parents to register scholars
early
October 2010,
October has officially been dedicated to transport month in Gauteng. The MEC for Roads and Transport and other corporations involved in the transporting industry launched the October Transport Month, Zula Safely campaign at Park Station, hosted by the highly entertaining Bongani Nxumalo from 94.7 Highveld FM.
Zula is a Zulu word meaning out and about. The theme for this year’s campaign is towards an integrated, safe public transport that reduces road fatalities. The theme is derived from the declaration by the United Nations of a Decade of Action for Road Safety (2011-2020), whose objective is to reduce road fatalities throughout the world.
MEC Ismail Vadi said: “The two principal messages in our campaign are: firstly, to promote road safety; and secondly, to promote the use of public transport as a mode of choice in Gauteng. Our programmes and activities are designed to interact and have a conversation with our people on issues of road safety, public transport and infrastructure development during this month. It is a broad-based campaign aimed directly at the vast majority of residents in this province. We’re also targeting young adults. Hopefully, this will effect behavioural change in this target group, so that succeeding generations can grow up in safer environment.”
Other speakers at the launch included Wiseman Fihla, Acting Executive of Vodacom, Len Moul, MD of 3M; Murray Price, MD of Eqstra Fleet; Collins Letsoalo, acting CEO of RTMC; Gary Ronald, GM of AA; Phillip Taaibosch, General Secretary of SANTACO and Dumisani Dakile, Gauteng Provincial Secretary of COSATU.
Mr Vadi added: “In terms of the road safety component of the campaign our slogans are simple and straight forward. Often road crashes and accidents happen because of our indiscretions – texting and speaking on a cell phone while driving, jaywalking, falling asleep at the steering wheel due to fatigue, acquiring a fraudulent license; excessive speeding and being drunk either as a pedestrian or as a motorist. Call it the six deadly sins if you like, but we must confront the harsh reality that these behavioural patterns are harmful to our country and its people.”
Hence the Zula Safely campaign billboards and posters around Gauteng roads bear these messages:
It started with 1 SMS
It started with jaywalking
It started with falling asleep
It started with a fake license
It started with a need for speed
It started with 1 drink
Mr Taaibosch lambasted reckless taxi drivers, with a sweeping statement that received wild applause from the guests: “We will no longer accept using non-education as an excuse for taxi drivers not adhering to the road rules. We must stop using our past as an excuse for ignorance. We are committed to hiring taxi drivers who obey the law, not ones who kill our citizens.” Taaibosch also added that he supports the verdict to charge drivers who cause fatal accidents to be charged with murder.
The campaign is also aimed at promoting the use of public transport and lift clubs, for obvious reasons. The campaign will be taken to universities, schools, taxi ranks and other transport facilities. Look out for the three good-looking Zula Safely mascots dressed in bright orange pants and white aviator sunglasses.
*The Zula Safely campaign used Primedia Outdoor advertising facilities located at prime spots and high traffic volume areas to ensure that the message reaches the masses it is intended for.
For more information on the campaign visit www.zulasafely.co.za
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