Primedia Outdoor Home Page

About Primedia Outdoor

Primedia Outdoor - Outdoor Advertising Media Specialists

As a business within the Out of Home division of Primedia (Pty) Ltd, Primedia Outdoor is part of a larger stable that focuses primarily on the marketing and selling of outdoor advertising signage. Primedia Outdoor's vision is to become the premier provider of outdoor advertising signage, delivering significant returns to all shareholders.

Primedia Outdoor is currently the largest wholly South African owned outdoor advertising media specialist with over 15 000 advertising panels across the country. The company offers national outdoor exposure across a mix of media types, providing flexible coverage of the entire LSM spectrum:
These media types span the rural communities of Limpopo and Eastern Cape to more cosmopolitan communities in major urban areas. Together with Indiza, acquired by Primedia Outdoor, our reach also includes specialised locations such as all ACSA managed airports.

Unlike other media types, we are also the owners of the advertising mediums (in this case, advertising signs). However our key competency and the reason for our existence is the marketing of our media space. We have a fully trained and professional sales team that sells both directly and indirectly to the advertisers. As a national outdoor advertising signage company we work with all of the leading advertising agencies in Durban, Cape Town and Johannesburg.

Innovative Development

We pride ourselves on our innovative concepts and the wealth of experience we have accumulated over the last 50 years. Innovative developments of the last 10 years include: As a Johannesburg based service provider we focus on development in Gauteng, the economic hub of South Africa. Nonetheless, we retain an appreciation of the factors and challenges that drive development throughout South Africa.

With these challenges in mind, Primedia Outdoor offers a one-stop outdoor advertising service to clients. This includes:
  • A development division responsible for overseeing of new business opportunities.
  • A sales and marketing division focused on the selling of advertising space, artwork production, advertising research and client liaison.
  • An operations division responsible for overseeing the erection and maintenance of advertising signs, as well as compliance to regulatory requirements.
  • A finance division responsible for accounting policy and procedures including creditor and debtor departments.
  • A business information centre responsible for the incorporation of the above inputs into a data system for day-to-day use.
Primedia Outdoor

The Primedia Outdoor DNA

We strive for good business practices and professional service, while forming strong business partnerships and attracting and retaining the best contributors in the industry.

We are proud, passionate and committed to delivering on our promises. We believe in honesty, integrity and clear, concise communication.

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Mission, Vision and Values

Outdoor Vision:

    To be the Premier Provider of Outdoor Advertising; delivering significant returns to all of our stakeholders.

Outdoor Mission:

  • Being accountable to each other as employees, clients, landlords, suppliers and shareholders
  • Providing superior levels of service to all our stakeholders
  • Developing and retaining superior site locations
  • Developing and retaining superior staff and providing equal opportunity for everyone

Outdoor Mission:

  • Winners:
    • People who love what they are doing
    • People who provide superior results
  • Honesty:
    • People that are 100% honest
    • People who conduct themselves with integrity
  • Respect:
    • People who are considerate and respect diversity
  • Team Players:
    • People who work and communicate effectively within and between departments
  • Trust:
    • People who believe in each other's abilities

Primedia Outdoor Background

Primedia Outdoor is a division of Primedia (Pty) Ltd. This entity was established on 1 October 2007 following the de-listing of Primedia Ltd from the Johannesburg Stock Exchange. Primedia (Pty) Ltd can trace its origins back to 1994 and the subsequent listing of Primedia Ltd on the JSE Securities Exchange.

Today, Primedia (Pty) Ltd is a leading South African media group whose vision is to become a world-class media company. The company has an established portfolio of businesses that cover advertising, broadcasting, film-entertainment and one-on-one marketing.

As a division of Primedia (Pty) Ltd, Primedia Outdoor is able to engage in large-scale projects whose benefits are often realised only in the long term. Historically, we have used our own resources to finance such projects. Additionally, our understanding of the South African market and industry trends has allowed us to develop financial planning tools that help us to ensure that our projects are of superior quality, delivered on schedule, within budget and, once rolled out, profitable.

In recent years, Primedia Outdoor successfully implemented the following projects:
  • Introduction of exciting innovations in the form of scrolling billboards and plasma screens. These units are located in environmentally sensitive areas where the objective is to utilise technology to support surrounding amenities.
  • Launch of a new type of shelter in Johannesburg to cater for taxi commuters who account for about 70% of all road users in most major metropolitan areas today.
  • We are currently managing more than 3000 shelters for and on behalf of various local authorities.
  • Building of advertising gantries in Johannesburg in support of the 1999 All Africa Games.

Primedia Outdoor Black Economic Empowerment

Primedia Outdoor was recently rated as a BBB Level Five Contributor by Empowerdex, an independent Economic Empowerment Rating Agency, and received 80% procurement recognition. Click here for a copy of our Empowerdex certificate.

Primedia Outdoor improved its 2007 rating for Employment Equity from a D to a B, and its Black Management rating from a C to an A. Outdoor also maintained its A level CSI status, scoring five out of five in the category for its Tswelopele project. Tswelopele is a dynamic initiative that creates jobs and empowers previously disadvantaged women through the recycling of Primedia Outdoor's billboard flex faces into a range of sophisticated products.