About Primedia (Pty) Ltd
Established in 1994, Primedia (Pty) Ltd has developed into one of South Africa's leading media groups. Located predominantly in South Africa, Primedia has an established portfolio of businesses that principally cover the advertising and content sectors of the media industry.
Primedia's broad base of advertising businesses includes radio broadcasting, outdoor advertising, commuter and other out of home media opportunities. This mix enables Primedia to reach an increasingly fragmented and diverse audience, allowing unparalleled reach across the entire South African consumer spectrum. Primedia's advertising businesses enjoy a high degree of exclusivity derived from regulated rights to various delivery platforms.
The group's content businesses comprise filmed entertainment, consisting of cinema exhibition, film distribution and home entertainment, as well as electronic games. The Primedia Digital division incorporates Primedia's internet, mobile and other content-based businesses.
Primeda's listing on the JSE Securities Exchange was completed in April 2005, but terminated on 1 October 2007, following a successful private equity transaction (scheme of arrangements).
For more information please visit the Primedia (Pty) Ltd website.
The Primedia Approach
To achieve its objective of becoming a world-class media group, Primedia aims to accomplish a number of objectives:
- Ownership of leading media types that are responsive and accountable to advertisers
- Ownership, development or licensing of content that will appeal to South African and African consumers
- Leveraging this content over as many media platforms as possible
- Adapting traditional media businesses to the new electronic economy
- Leading the sector in black economic empowerment and employment equity
- Creating strategic insight into customers
- Understanding and exploiting the trends impacting on emerging consumers
- Capturing synergies between the group's media businesses to grow our customer base
- Ensuring that the group's capital is allocated in a balanced and growth-orientated portfolio
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