PrimeLites

24-Hour Tactical Outdoor Advertising

PrimeLite billboard advertising advertiser benefits:

• Flexibility
  PrimeLites overcome the issue of long-term, fixed outdoor advertising campaigns, whilst relatively low production costs allow for a higher degree of creative flexibility.
  
  
• High Impact Exposure to Upper LSM Audiences
  PrimeLite billboards are positioned on major arterials within the northern and eastern suburbs of Gauteng, providing exposure to LSM 8 - 10 audiences. Internal illumination ensures a high degree of impact, 24 hours a day.
  
  
• Extended Reach
  Bi-monthly rotation of faces across pre-determined billboard packages provides extended reach of the advertiser's message over the duration of the campaign. PrimeLites also provide an ideal tactical outdoor advertising mechanism to complement other media.
  
  
• Short Term Advertising Tactic
  Faces are flighted on a structure for a maximum of two weeks before moving to the next location in the rotation sequence. This enables more tactical usage of the medium by allowing for short-term 'bursts' of exposure as opposed to long-term brand building exercises.
  
  
• Reduced Creative Wearout
  Flighting of new faces on each structure every two weeks ensures that creative is kept fresh and that wearout and site fatigue is eliminated.
  
  
• Increased billboard noting due to LED temp display
  An LED temperature display located at the top of the structure provides motorists with the outside temperature, guaranteeing a higher level of site noting.

Locations