AD Lites

AD Lites - Lighting the way with directional advertising

AD Lite Types

• Street name signs
• Community information signs
• 2010 Soccer World Cup AD Lites
  • A creative eye-catching method of re-enforcing your brand and support around the 2010 Soccer World Cup
  • 1.2m in diameter
  • Each pentagon is 49.5cm x 12 panels on which your branding will appear

AD Lite Features

• Modern design, with a steel upright pole for strength and durability
• Secured to the ground using a concrete base which is engineer approved
• Advertising head that can be illuminated for 24-hours information exposure and the additional light in the area also creates a sense of security
• May be erected in the city or along main routes
• AD Lites are the perfect signs for exposure

Advertising Benefits of AD Lites

• AD Lites offer directional advertising, not only advertising the brand but directing the public to an establishment
• General advertising
• Communicates to all LSMs through branding
• Sells a brand rather than the product
• 24-hour exposure that offers street presence day and night
• Increased brand awareness and brand exposure
• Cost effective - permanent structures eliminate the need to re-flight creative
• One stop interaction - Primedia ensures all aspects of street furniture outdoor advertising, including artwork, production, council approval, mapping system and maintenance, are covered

Community information signs2010 Soccer World Cup AdLite