AD Lites - Lighting the way with directional advertising
AD Lites are internally illuminated street signs in metropolitan areas which provide directional advertising signage as well as high-impact, 24-hour branding.
With positioning at intersections in more than 200 municipalities across the country, AD Lites offer an opportune medium for retailers and franchises to create awareness of local retail outlets, as well as to establish the location of the establishment.
AD Lite Types
Street name signs
Community information signs
2010 Soccer World Cup AD Lites
A creative eye-catching method of re-enforcing your brand and support around the 2010 Soccer World Cup
1.2m in diameter
Each pentagon is 49.5cm x 12 panels on which your branding will appear
AD Lite Features
Modern design, with a steel upright pole for strength and durability
Secured to the ground using a concrete base which is engineer approved
Advertising head that can be illuminated for 24-hours information exposure and the additional light in the area also creates a sense of security
May be erected in the city or along main routes
AD Lites are the perfect signs for exposure
Advertising Benefits of AD Lites
AD Lites offer directional advertising, not only advertising the brand but directing the public to an establishment
General advertising
Communicates to all LSMs through branding
Sells a brand rather than the product
24-hour exposure that offers street presence day and night
Increased brand awareness and brand exposure
Cost effective - permanent structures eliminate the need to re-flight creative
One stop interaction - Primedia ensures all aspects of street furniture outdoor advertising, including artwork, production, council approval, mapping system and maintenance, are covered
Primedia Outdoor AD Lites Positioned at intersections in more than 200 municipalities across the country, AD Lites offer an opportune medium for retailers and franchises.
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